Dr. Prakash Singh is an Associate Professor in the E-Commerce department at the College of
Administrative and Financial Sciences, Saudi Electronic University, Saudi Arabia. He earned
his PhD in Marketing Management from Savitribai Phule Pune University, Pune, India in
2016. Dr. Singh has authored more than 23 research papers in prestigious journals indexed
in Scopus, ABDC, ABS, and Web of Science. He has completed four funded research grants,
two research grants in progress, authored and published six case studies, authored one
book, five book chapters, published one Indian copyright, awarded one Indian patent based
on his PhD work and four Indian patents are under process. With over ten years of teaching
experience five years in India and five years in Saudi Arabia, Dr. Singh has taught students
from 10 nationalities namely, India, Poland, Mexico, Nepal, Bangladesh, Jordan, Yemen,
Bahrain, United Arab Emirates, and Saudi Arabia. His research interests encompass Digital
Entrepreneurship, Consumer Behaviour, E-Learning, Mobile Commerce, Customer
Engagement, Digital Innovation, Social Media Marketing, and Metaverse. He has delivered
guest sessions as a keynote speaker and conducted research workshops for various
universities from India, Malaysia, Saudi Arabia, and the United Kingdom. He has mentored
more than 1000 students as an academic advisor, guided more than 100 students as a
project supervisor, acted as a peer reviewer for more than 10 reputed journals, a Quality
matters certified Peer Reviewer Course and expertise in Program accreditation and quality
assurance.